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via press release:
R. KELLY WEEKEND TAKEOVER ON CENTRIC GARNERS
HIGH RATINGS FOR THE NETWORK
NEW YORK — May 20, 2011 —
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honored Jive Records Grammy-award winning R&B king R. Kelly with a weekend takeover special that reached almost 2.2MM viewers according to the Nielsen Company. Saturday is CENTRIC’s #1 day of the season fueled by the R. Kelly Light it Up Concert on
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, which reached nearly 700,000 viewers. Additionally, the Trapped in the Closet broadcast on Sunday May 15 was the
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’s highest rated program that day, up +85% for the current season.
“
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has its roots in music, and we continue to be a channel dedicated to great artists and entertainment,” said Paxton Baker, CENTRIC’s General Manager and Executive Vice President. “We were honored to do a weekend tribute to R. Kelly, and were happy that the formula worked. Our numbers prove that it was a success with our viewers and fans and we look forward to more music specials coming down the pike.”
The takeover special gave the
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audience up close and personal access to the superstar as he discussed his album “Love Letter” and paid homage to musical legend Sam Cooke, an artist who greatly influenced R. Kelly and the world of music overall.
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also took a look back at R. Kelly’s legendary hits and other special programming honoring his iconic musical stylings.
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